People generally love good brands, but hate bad advertising. Founding your organisation in strong branding that aligns to your core values and strategic direction, creates clarity that results in successful campaigns moving forwards.
From User Experience (UX) to Interface Design (ID) to software development and interactive media. The success of your Lead Generation systems all to often fall back to how simple and effective it is to navigate your digital products to a desired outcome.
Seth Godin famously said nearly a decade ago "Content marketing is the only marketing left". Although extreme at the time, now even Forbes are projecting this for business growth in 2017. Driving business growth whilst maintaining a compelling brand identity is a job that takes constant attention and rigorous hard work.